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Published Work
See also: Working Papers
Anirban Mukherjee, Hannah H. Chang
Rutgers Computer and Technology Law Journal, forthcoming
Anirban Mukherjee, Hannah H. Chang
SMU Science & Technology Law Review, forthcoming
Anirban Mukherjee, Hannah H. Chang
Washington Journal of Law, Technology & Arts, 2026, 21(1), 1–32
Anirban Mukherjee, Hannah H. Chang, Jonathan Wibowo
Journal of Information Technology Teaching Cases, 2025
Miloš Fišar et al.
Management Science, 2024, 70(3), 1343–1356
Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay
Journal of Marketing Research, 2023, 60(4), 687–706
Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee
Journal of Marketing, 2023, 87(3), 359–382
Anirban Mukherjee, Hannah H. Chang
California Management Review Insights, 2023
Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil R. Tuli
International Journal of Research in Marketing, 2023, 40(1), 248–267
Anirban Mukherjee, Vrinda Kadiyali
Management Science, 2018, 64(8), 3536–3553
Anirban Mukherjee, Ping Xiao, Li Wang, Noshir Contractor
Academy of Management Proceedings, 2018, 1, 12728
Kapil R. Tuli, Anirban Mukherjee, Marnik G. Dekimpe
Journal of Retailing, 2012, 88(4), 447–461
Anirban Mukherjee, Vrinda Kadiyali
Journal of Marketing Research, 2011, 48(6), 985–995