# Anirban Mukherjee

> Personal website of Dr. Anirban Mukherjee, Principal at Avyayam Holdings. Research in AI, quantitative marketing, intellectual property law, and consumer behavior. Ph.D., Cornell University.

- [Homepage](https://www.anirbanmukherjee.com/)
- [Publications](https://www.anirbanmukherjee.com/publications.html)
- [Working Papers](https://www.anirbanmukherjee.com/working-papers.html)
- [Google Scholar](https://scholar.google.com/citations?user=V7wCZ5EAAAAJ&hl=en)
- [ORCID](https://orcid.org/0000-0001-6381-814X)

## Published Papers (Direct PDF Access)

Direct PDF downloads hosted on this site bypass institutional repository access restrictions.

- [Copyright Laundering Through the AI Ouroboros: Adapting the 'Fruit of the Poisonous Tree' Doctrine to Recursive AI Training](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-RCT-2026-Copyright_Laundering.pdf): Anirban Mukherjee, Hannah H. Chang. Rutgers Computer and Technology Law Journal, forthcoming. Preprint: https://arxiv.org/abs/2601.02631
- [Operational Agency: A Permeable Legal Fiction for Tracing Culpability in AI Systems](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SST-2026-Operational_Agency.pdf): Anirban Mukherjee, Hannah H. Chang. SMU Science & Technology Law Review, forthcoming. Also at: https://ssrn.com/abstract=5680063 | https://arxiv.org/abs/2602.17932
- [Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-WJL-2026-Fluid_Agency.pdf): Anirban Mukherjee, Hannah H. Chang. Washington Journal of Law, Technology & Arts, 2026, 21(1), 1-32. Also at: https://arxiv.org/abs/2601.02633
- [Managing the Personalization Paradox: Lessons from Spotify's AI DJ](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang_Wibowo-JIT-2025-Personalization_Paradox.pdf): Anirban Mukherjee, Hannah H. Chang, Jonathan Wibowo. Journal of Information Technology Teaching Cases, 2025. DOI: 10.1177/20438869251395753
- [Reproducibility in Management Science](https://www.anirbanmukherjee.com/papers/Fisar_EtAl-MNS-2024-Reproducibility.pdf): Milos Fisar et al. Management Science, 2024, 70(3), 1343-1356. DOI: 10.1287/mnsc.2023.03556
- [More Voices Persuade: The Attentional Benefits of Voice Numerosity](https://www.anirbanmukherjee.com/papers/Chang_Mukherjee_Chattopadhyay-JMR-2023-Voice_Numerosity.pdf): Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay. Journal of Marketing Research, 2023, 60(4), 687-706. DOI: 10.1177/00222437221134115
- [Does Disclosure of Advertising Spending Help Investors and Analysts?](https://www.anirbanmukherjee.com/papers/Moon_Tuli_Mukherjee-JMK-2023-Advertising_Disclosure.pdf): Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee. Journal of Marketing, 2023, 87(3), 359-382. DOI: 10.1177/00222429221123013
- [Managing the Creative Frontier of Generative AI: The Novelty-Usefulness Tradeoff](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-CMR-2023-Creative_Frontier.pdf): Anirban Mukherjee, Hannah H. Chang. California Management Review Insights, 2023. URL: https://cmr.berkeley.edu/2023/07/managing-the-creative-frontier-of-generative-ai-the-novelty-usefulness-tradeoff/
- [The Future of Private-Label Markets: A Global Convergence Approach](https://www.anirbanmukherjee.com/papers/Gielens_Dekimpe_Mukherjee_Tuli-IJR-2023-Private_Label.pdf): Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil R. Tuli. International Journal of Research in Marketing, 2023, 40(1), 248-267. DOI: 10.1016/j.ijresmar.2022.05.006
- [Artificial Intelligence, Consumers, and the Experience Economy](https://www.anirbanmukherjee.com/papers/Chang_Mukherjee-EDS-2022-AI_Experience_Economy.pdf): Hannah H. Chang, Anirban Mukherjee. Encyclopedia of Data Science and Machine Learning, 2022, 1-24
- [Using Machine Learning to Extract Insights from Consumer Data](https://www.anirbanmukherjee.com/papers/Chang_Mukherjee-EDS-2022-ML_Consumer_Data.pdf): Hannah H. Chang, Anirban Mukherjee. Encyclopedia of Data Science and Machine Learning, 2022, 1-17
- [Crowdfunding: Sharing the Entrepreneurial Journey](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang_Chattopadhyay-HSE-2019-Crowdfunding.pdf): Anirban Mukherjee, Hannah H. Chang, Amitava Chattopadhyay. Handbook of the Sharing Economy, Edward Elgar, 2019, 152-162
- [The Competitive Dynamics of New DVD Releases](https://www.anirbanmukherjee.com/papers/Mukherjee_Kadiyali-MNS-2018-DVD_Dynamics.pdf): Anirban Mukherjee, Vrinda Kadiyali. Management Science, 2018, 64(8), 3536-3553. DOI: 10.1287/mnsc.2017.2795
- [Does the Opinion of the Crowd Predict Commercial Success? Evidence from Threadless](https://www.anirbanmukherjee.com/papers/Mukherjee_Xiao_Wang_Contractor-AMP-2018-Threadless.pdf): Anirban Mukherjee, Ping Xiao, Li Wang, Noshir Contractor. Academy of Management Proceedings, 2018, 1, 12728
- [On the Value Relevance of Retailer Advertising Spending and Same-Store Sales Growth](https://www.anirbanmukherjee.com/papers/Tuli_Mukherjee_Dekimpe-JRT-2012-Retailer_Advertising.pdf): Kapil R. Tuli, Anirban Mukherjee, Marnik G. Dekimpe. Journal of Retailing, 2012, 88(4), 447-461
- [Modeling Multichannel Home Video Demand in the US Motion Picture Industry](https://www.anirbanmukherjee.com/papers/Mukherjee_Kadiyali-JMR-2011-Multichannel_Video.pdf): Anirban Mukherjee, Vrinda Kadiyali. Journal of Marketing Research, 2011, 48(6), 985-995. DOI: 10.1509/jmr.07.0359
- [Advances in Battery Management Using Neural Networks and Fuzzy Logic](https://www.anirbanmukherjee.com/papers/Mukherjee-COR-2003-Battery_Management.pdf): Anirban Mukherjee. Cornell University, 2003

## Working Papers (Direct PDF Access)

- [Addressing Dynamic and Sparse Qualitative Data: A Hilbert Space Embedding of Categorical Variables](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2023-Hilbert_Space_Embedding.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2308.11781
- [Agentic AI: Autonomy, Accountability, and the Algorithmic Society](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2025-Agentic_AI.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2502.00289
- [AI Knowledge and Reasoning: Emulating Expert Creativity in Scientific Research](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2024-AI_Expert_Creativity.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2404.04436
- [Beyond Pairwise Comparisons: A Distributional Test of Distinctiveness for Machine-Generated Works in Intellectual Property Law](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2026-Distributional_Distinctiveness.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2601.18156
- [Bridging the Gap: Using Interpretable AI to Incorporate Real-World Product Descriptions in Consumer Research Experiments](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang_Gupta-SSR-2025-Bridging_Gap.pdf): Anirban Mukherjee, Hannah H. Chang, Sachin Gupta. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5296429
- [CAVIAR: Categorical-Variable Embeddings for Accurate and Robust Inference](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2024-CAVIAR.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2404.04979
- [Charting the Parrot's Song: A Maximum Mean Discrepancy Approach to Measuring AI Novelty, Originality, and Distinctiveness](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2025-Parrots_Song_MMD.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2504.08446
- [Compactibility: AI and the Idea-Expression Inversion](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SSR-2025-Compactibility.pdf): Anirban Mukherjee, Hannah H. Chang. Also at: https://ssrn.com/abstract=6232359
- [Dalal Street Blues: The Socio-economic Environment and the Demand for Bollywood Movies](https://www.anirbanmukherjee.com/papers/Mukherjee_Xiao-SSR-2024-Dalal_Street.pdf): Anirban Mukherjee, Ping Xiao. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4776156
- [Describing Rose: An Embedding-Based Method for Measuring Preferences](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SSR-2021-Describing_Rose.pdf): Anirban Mukherjee, Hannah H. Chang. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3859740
- [Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter](https://www.anirbanmukherjee.com/papers/Mukherjee_Yang_Xiao_Chattopadhyay-SSR-2017-Crowd_Innovation.pdf): Anirban Mukherjee, Cathy Yang, Ping Xiao, Amitava Chattopadhyay. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3003283
- [Emotional Appeals as Drivers of Social Media and Advertising Engagement in Real-World Marketplaces: Using AI to Code Variables in Consumer Research](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SSR-2025-Emotional_Appeals.pdf): Anirban Mukherjee, Hannah H. Chang. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5153265
- [Engineering Rivalry: A 'Duty to Disrupt' Algorithmic Convergence in Two-Sided Agentic AI Markets](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SSR-2025-Engineering_Rivalry.pdf): Anirban Mukherjee, Hannah H. Chang. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5382575
- [Forecasting in Rapidly Changing Environments: An Application to the U.S. Motion Picture Industry](https://www.anirbanmukherjee.com/papers/Mukherjee_Kadiyali-INK-Forecasting_Motion_Picture.pdf): Anirban Mukherjee, Vrinda Kadiyali
- [From 'Custom' to 'Code': A Doctrine of Functional Norms for Emergent Practices in Agentic Markets](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SSR-2025-Custom_To_Code.pdf): Anirban Mukherjee, Hannah H. Chang. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5391955
- [Heuristic Reasoning in AI: Instrumental Use and Mimetic Absorption](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2024-Heuristic_Reasoning.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2403.09404
- [Intellectual Property Piracy and the Intersectionality of Artistic Merit, Gender, and Race](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-SSR-2024-IP_Piracy.pdf): Anirban Mukherjee, Hannah H. Chang. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4750624
- [Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach](https://www.anirbanmukherjee.com/papers/Yin_Boughanmi_Mukherjee-SSR-2024-Meta_Learning.pdf): Mingzhang Yin, Khaled Boughanmi, Anirban Mukherjee. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4727171
- [Plebeian Bias: Selecting Crowdsourced Creative Designs for Commercialization](https://www.anirbanmukherjee.com/papers/Mukherjee_Xiao_Chang_Wang_Contractor-SSR-2017-Plebeian_Bias.pdf): Anirban Mukherjee, Ping Xiao, Hannah H. Chang, Li Wang, Noshir Contractor. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3038775
- [Psittacines of Innovation? Assessing the True Novelty of AI Creations](https://www.anirbanmukherjee.com/papers/Mukherjee-ARX-2024-Psittacines_Novelty.pdf): Anirban Mukherjee. Preprint: https://arxiv.org/abs/2404.00017
- [Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation](https://www.anirbanmukherjee.com/papers/Mukherjee-ARX-2024-Safeguarding_Marketing.pdf): Anirban Mukherjee. Preprint: https://arxiv.org/abs/2403.14706
- [Silico-centric Theory of Mind](https://www.anirbanmukherjee.com/papers/Mukherjee_Chang-ARX-2024-Silico_Centric_ToM.pdf): Anirban Mukherjee, Hannah H. Chang. Preprint: https://arxiv.org/abs/2403.09289
- [The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences](https://www.anirbanmukherjee.com/papers/Mukherjee_Bonfrer-SSR-2013-Macro_Expenditure.pdf): Anirban Mukherjee, Andre Bonfrer. Also at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2189381