Welcome to the personal home page of Anirban Mukherjee (pronouncedä-nēr-bän mü-khur-jē). I am an assistant professor of marketing at the Lee Kong Chian School of Business, Singapore Management University. I am a graduate of Cornell University, from where I obtained my Bachelor's degree in Electrical and Computer Engineering, and a Master's and Doctoral degree in Marketing. I did my schooling at The Doon School, Dehra Dun (ex 353 KA, '99).
My research focuses on the entertainment industry, where I study competition in movies at theaters, and in other sequential channels (DVD, rentals, etc). Methodologically, I develop new estimation techniques for structural models of dynamic and static competition.
