Anirban Mukherjee
“Partimque figures rettulit antiquas, partim nove monstra creavit.”
(“Partly we recovered the old, familiar things, partly we created something wondrous and new.”)
- Ovid, Metamorphoses, I: 436-37
Marketing, Samuel Curtis Johnson Graduate School of Management, Sage Hall, Cornell University, Ithaca, NY 14850
Email: am253@cornell.edu
Github: https://github.com/anirban-mu
Google Scholar: https://scholar.google.com/citations?user=V7wCZ5EAAAAJ&hl=en
Homepage: https://www.anirbanmukherjee.com
ORCID: https://orcid.org/0000-0001-6381-814X
SSRN: https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=431500
Select Publications
Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay. More voices persuade: The attentional benefits of voice numerosity. Journal of Marketing Research 60, no. 4 (2023): 687-706. Direct link.
Moon, Sungkyun, Kapil R. Tuli, and Anirban Mukherjee. Does disclosure of advertising spending help investors and analysts? Journal of Marketing 87, no. 3 (2023): 359-382. Direct link.
Gielens, Katrijn, Marnik G. Dekimpe, Anirban Mukherjee, and Kapil R. Tuli. The future of private-label markets: A global convergence approach. International Journal of Research in Marketing 40, no. 1 (2023): 248-267. Direct link.
Mukherjee, Anirban, and Vrinda Kadiyali. The competitive dynamics of new DVD releases. Management Science 64, no. 8 (2018): 3536-3553. Direct link.
Mukherjee, Anirban, Ping Xiao, Li Wang, and Noshir Contractor. Does the opinion of the crowd predict commercial success? Evidence from Threadless. In Academy of management proceedings, vol. 1, p. 12728. Academy of Management Briarcliff Manor, 2018. Direct link.
Tuli, Kapil R., Anirban Mukherjee, and Marnik G. Dekimpe. On the value relevance of retailer advertising spending and same-store sales growth. Journal of Retailing 88, no. 4 (2012): 447-461. Direct link.
Mukherjee, Anirban, and Vrinda Kadiyali. Modeling multichannel home video demand in the US motion picture industry. Journal of Marketing Research 48, no. 6 (2011): 985-995. Direct link.
Select Working Papers
(Publicly available drafts linked; other papers under active revision)
Addressing Dynamic and Sparse Qualitative Data : A Hilbert Space Embedding of Categorical Variables (with Hannah H. Chang), https://arxiv.org/pdf/2308.11781.pdf
AI Knowledge and Reasoning: Emulating Expert Creativity in Scientific Research (with Hannah H. Chang), https://arxiv.org/pdf/2404.04436.pdf
Baire Space Embeddings: Handling Missing, Dynamic, and Sparse Data
Bridging the Gap: Using Interpretable AI to Incorporate Real-World Product Descriptions in Consumer Research Experiments (with Hannah H. Chang and Sachin Gupta)
CAVIAR: Categorical Variable Embeddings for Accurate and Robust Inference (with Hannah H. Chang), https://arxiv.org/pdf/2404.04979.pdf
Cognitive Boundaries of Narrating Voices in Persuasive Videos (with Hannah H. Chang)
Dalal Street Blues: The Socio-Economic Environment and the Demand for Bollywood Movies (with Ping Xiao), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4776156
Describing Rosé: An Embedding-Based Method for Measuring Preferences (with Hannah H. Chang), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3859740
Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter (with Cathy Yang, Ping Xiao, and Amitava Chattopadhyay), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3003283
Fido's Ball: A Novel Reinforcing Process for the Generation and Categorization of Qualitative Data Variables
Forecasting in Rapidly Changing Environments: An Application to the U.S. Motion Picture Industry (with Vrinda Kadiyali), https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6010&context=lkcsb_research
Heuristic Reasoning in AI: Instrumental Use and Mimetic Absorption (with Hannah H. Chang), https://arxiv.org/pdf/2403.09404.pdf
Intellectual Property Piracy and the Intersectionality of Artistic Merit, Gender, and Race (with Hannah H. Chang), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4750624
Is Volunteering a Gateway to Increased Monetary Giving? Evidence from a Field Experiment (with Sachin Gupta and Sungjin Kim)
Plebeian Bias: Selecting Crowdsourced Creative Designs for Commercialization (with Ping Xiao, Hannah H. Chang, Li Wang, and Noshir Contractor), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3038775
Psittacines of Innovation? Assessing the True Novelty of AI Creations, https://arxiv.org/pdf/2404.00017.pdf
Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation, https://arxiv.org/pdf/2403.14706.pdf
Scaling Marketing Research: Investigating Humor in Social Media and Video Advertising (with Hannah H. Chang)
Silico-centric Theory of Mind (with Hannah H. Chang), https://arxiv.org/pdf/2403.09289.pdf
The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences (with Andre Bonfrer), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2189381